When a new year starts, I like to refresh my mind and read the latest SEO news. Search Engine Optimization (SEO) is critical in attracting interested people or consumers to the online platforms I manage. And a good SEO strategy can generate valuable leads. However, SEO is constantly changing, and I need to stay on top of the latest news in order to ensure my content strategies are effective. I often notice that marketers who rely on outdated strategies such as keyword stuffing can even negatively impact SEO. And I don’t have time to work inefficiently and without meaning. So, let’s see how we can revolutionize our SEO strategy this year.
1. AI algorithm will become one of the most important ranking factors
AI plays an important role in our online lives, and it will be also an important actor in our SEO strategy. What Is AI in SEO?
Artificial Intelligence in SEO analyzes the relationships between sites, content pages and search engine rankings. It examines the connection between the intended search and actual content then fills in the blanks. Thanks to AI, searchers land results based on their past searches, devices, locations and hundreds upon hundreds of other wild factors, according to https://www.thryv.com.
Google will use the RankBrain algorithm and it will influence search engine results pages in 2022. As Google doesn’t ever reveal how its algorithms will work, we can guess, based on the optimization experience and the results we have got, what is more, important for Google now. The user experience is one of its primary ranking factors. So you have to pay attention to your pages’ click-through rate and to the amount of time users spend on a website. So, it’s very important to create well-organized content, on topics of interest for your public, visible in SEO monitoring tools.
2. Mobile Friendliness become critical for ranking
Mobile has been a ranking factor since 2015, but for a while, the presence of the site on the desktop mattered for ranking just as much as the mobile version. Since 2019, Google rolled out mobile-first indexing which means that the search engine looks primarily at the mobile version of a website when ranking content, as this is considered the “primary” version instead of the desktop version. It’s very easy to verify your mobile friendliness, using Google’s Mobile Usability Report. You have to insert your website adress and you’ll get a report from which you will find out problems with your mobile website and what you can do to fix these issues. It’s very important to verify your mobile frieddliness because it is expected that nearly 75% of internet users will access the internet solely via mobile devices by 2025.
Keep in mind! For mobile-friendly site use:
- a responsive and simple theme. Complex themes will slow down the loading speed.
- check for updates.
How to keep your website speed higher:
- Compress images.
- Remove ads and pop-ups.
- Use lazy frame loading.
3. Update your evergreen and long-form articles
In order to improve your search rankings, you have to write long-form articles of 3.000 words or more that can get more traffic and more shares than short-form content. The long-form articles improve the time people spend on your pages. Long-form content can establish your brand as an expert on the subject matter. That credibility means more organic traffic — and isn’t that your SEO goal?
But once your website ranks for these articles you don’t have to forget them. Google appreciates the latest news. So, your content must be able to keep readers engaged through optimization and periodic updates. it contributes to the time people spend on your pages. But, it’s also more than that. Create a good user experience by using H2 and H3 subheadings, as this will make your content more scannable, and you will improve the amount of time users spend on a website.
4. Use semantically related keywords in your articles
Until now, you have probably used the main keyword in your articles and you have repeated it in your text, in intertitles as the only options. But secondary keywords are just as important. Semantic search, and intent optimization, will become more important in the future. Google no longer just looks at strings of words. It is about analyzing the context of the query and trying to understand the user’s search intent. This means that the more relevant information provided, through primary and secondary keywords, the better, according to cobuildlab.com.
5. Use EAT Principle
Even if Google changes annually its algorithms, one will be evergreen: the content quality and it’s critical for ranking. So, when you try to optimize your content, follow the EAT principle: expertise, authoritativeness, and trustworthiness. You can handle some tactics in order to create quality content. One of these tactics is to create buyer personas. For a while, play the role of your audience which can help you to better understand what kind of content your target audience values and what kind of formatting is appealing for them. Also, it’s very important to quote authority leaders, statistics, and facts, and make sure that your article is mentioned, with links, by reputable sources. The authoritative links will help you to fulfill all of the criteria within the EAT principle.
6. Focus on User Intent
People searching the web are looking for a very specific answer to a very specific issue, question, or problem. In order to attract traffic to your site, you have to answer their need, you have to use their words.
Focusing on how to make your solution the best for your public needs will bring you more traffic, more time spent on your website that builds trust with your target audience. Find out your user intent by using tools like Analytics, Google Search Console, Keyword.io, Ahrefs.
7. Include Video
Online video platforms like YouTube and TikTok get more and more traffic, your public is here and your business should be here as well. So, you have to create videos for YouTube and TikTok and optimize them as part of your SEO strategy. How do you optimize them? By paying attention to your video channel description and include a user-friendly caption of what your channel is about. It’s very important to use relevant keywords at the beginning of your description and repeat them (but not overuse this tactic, you can use also synonyms). Hashtags can help direct your content to its intended audience.
8. Interactive Experiences
How can you engage your public with your content? By using videos, but also by creating interactive experiences like quizzes, infographics, guides or anything besides basic text. Focus on providing information in a format that’s more memorable and easier to navigate than now. Start by analyzing which pages and keywords already bring in a lot of organic traffic and brainstorming ideas to make them interactive.
9. Be prepared for Google Discover
The newest on the list of 2022 SEO Trends is Google Discover. It’s all about improving search visibility by adding pictures to your articles.
Google Discover is a feed that collects relevant information based on what an individual typically searches for and places it at the top of the search page. That’s why it’s so important to include a photo that correlates to your topic and keyword. When you use this tactic, Google is much more likely to add your page to Google Discover, which will bring in more organic traffic than other basic SEO techniques.
10. Social Listening – a good tactic for SEO
Where to get topics of interest to the public? From social media. Social Listening is the process of monitoring your online brand’s social media handles. It involves tracing customer feedback or direct mentions of your brands. It also includes monitoring any discussion on a specific topic, keyword, or competitor relevant to your niche for gaining insights and taking action on those opportunities, according to cobuildlab.com.
Very useful! Use AI for automating your SEO Processes. Thus you can track your site’s position, monitor brand mentions, analyzing keyword intent.
SEO is more than a marketing or advertising campaign, it is a continually evolving and growing process. Stay up to date with current trends and implement them as soon as possible, paying to your audience and their intentions, using relevant words, and creating quality content. The happiness of seeing your site at the top of Google results is the best motivator!